Marketing and communication teams inform or persuade a specific target audience based on demographics and psychographics. With that in mind, you will want to be sure that your web graphics, social media, video advertisements, newsletters and other marketing assets can be perceived, understood, and interacted with by all people within those target audiences.
Creating rich, meaningful content for all audiences helps to broaden the customer base and improve user experiences. Having an appropriate strategy affects possible end users, buyers, clients, brand’s reputation and customer loyalty.
Find more detailed information on UCF’s standards for your work using the links below:
