Marketing and communication teams inform or persuade a specific target audience based on demographics and psychographics. Target audiences can be of specific locations, ages, races, genders, social classes, etc. With that in mind, you will want to be sure that your web graphics, social media, video advertisements, newsletters and other marketing assets can be perceived, understood, and interacted with by people with disabilities within those target audiences.
Fostering accessible content helps to broaden the customer base and improve user experiences. Having an appropriate accessibility strategy affects possible end users, buyers, clients, brand’s reputation and customer loyalty.
Find more detailed information on accessibility standards for your work using the links below:
