Each major social media platform has its own accessibility features, policies, and resources to help ensure your published content meets general accessibility standards. You should follow the guidelines for all published text, images, videos, or audio on both personal and work-related accounts. Without standard accessibility practices, you may miss or lose engagement with current and future followers.
Standard accessibility practices include alt text descriptions for Facebook or Instagram photos, captions for Instagram Reels, Tik Toks, or YouTube videos, audio transcriptions for podcasts on Spotify, etc. You will want to consider these same accessible alternatives for blog posts on a website with embedded or linked multimedia. Most platforms will provide accessibility checkers, guidelines, or other support documentation to help improve the accessibility of your content. Consult with their resources for more information.
Find more detailed information on accessibility standards for your work using the links below: