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Each major social media platform has its own accessibility features, policies, and resources to help ensure your published content meets general accessibility standards. You should follow the guidelines for all published text, images, videos, or audio on both personal and work-related accounts. Without standard accessibility practices, you may miss or lose engagement with current and future followers.

Standard accessibility practices include alt text descriptions for Facebook or Instagram photos, captions for Instagram Reels, Tik Toks, or YouTube videos, audio transcriptions for podcasts on Spotify, etc. You will want to consider these same accessible alternatives for blog posts on a website with embedded or linked multimedia. Most platforms will provide accessibility checkers, guidelines, or other support documentation to help improve the accessibility of your content. Consult with their resources for more information.

Find more detailed information on accessibility standards for your work using the links below:

Color

Color

Use color to properly enhance readability and clarity for all users.
Jun 27
Hyperlinks

Hyperlinks

Explore how to make links more descriptive while also being concise.
Jun 27
Images

Images

Learn how to create descriptive alternative text for digital graphics.
Jun 27
Social Media

Social Media

Learn how to create accessible social media content on popular platforms.
Jun 27
Typography

Typography

Choose fonts and sizes that enhance legibility both in print and online.
Jun 27
Video and Audio

Video and Audio

Learn how to create captions and transcripts for audio and video files.
Jun 27