Strategic Communication Undergraduate Certificate

A certificate in strategic communication provides students a tightly focused understanding and executing messages that achieve organizational goals. It delves into the principles and techniques of crafting and disseminating persuasive messages, managing public relations, and leveraging digital platforms to reach target audiences effectively. By complementing their major with a strategic communication minor, students gain valuable skills in strategic thinking, messaging, and audience analysis, enhancing their ability to navigate the ever-evolving communication landscape in various professional settings.

Certificate Requirements:

• A minimum GPA of 2.0 is required in all courses used to satisfy the certificate.
• Grades below a "C" (2.0) in lower level courses are not counted in the certificate.
• No more than 6 credit hours in another certificate, minor or major can be used to satisfy requirements in this certificate. (Note: The myKnight Audit cannot capture overlapping courses between two or more programs; therefore, students should have their program reviewed by the School before filing for graduation.)

Prerequisite Courses

• Most courses for this certificate will have prerequisites completed as a part of a student's GEP requirement, as general electives, or a student can enroll into courses with consent of instructor.

Degree Requirements

Required Courses

• Complete all of the following
  • Complete at least 1 of the following:
    • PUR4000 - Public Relations (3)
    • PUR4000H - Honors Public Relations (3)
  • Complete the following:
    • PUR4400 - Crisis Communication (3)
  • Complete at least 1 of the following:
    • COM3311 - Communication Research Methods (3)
    • PUR3500 - Public Relations Research Methods (3)

Restricted Electives

• Complete at least 2 of the following:
  • ADV3008 - Principles of Advertising (3)
  • COM4022 - Principles of Health Communication (3)
  • COM4120 - Organizational Communication (3)
  • COM4550 - Public Communication Campaigns (3)
  • SPC3602 - Advanced Public Communication (3)
  • SPC4513C - Argumentation and Debate (3)
  • SPC4513K - Honors Argumentation and Advocacy (3)
  • SPC4540 - Persuasion and Communication (3)
  • VIC3001 - Visual Communication (3)

Grand Total Credits: 15

Total Semester Hours Required

• 15

Other Requirements

• A minimum overall GPA of 2.0 is required in courses used to satisfy the certificate.
• No credit by exam (TSD, Military credit) may be used.
• Internship or Independent Study credit can be used toward the certificate with approval.
• At least 12 hours used in the program must be earned at UCF.