Welcome to the Zoo. That’ll Be $47 Today
How much will it cost to visit a museum, zoo or aquarium this summer? The answer, increasingly, is: It depends. John Linehan can rattle off almost two dozen factors that Zoo New England's dynamic pricing contractor, Digonex, uses to recommend what to charge guests. Steeper prices during peak periods and for short-notice visits could rankle guests — who may see anything less than a top-notch experience as a rip-off, said Stephen Pratt, a professor at the University of Central Florida’s Rosen College of Hospitality Management who studies tourism. “Because of the higher prices, you want an experience that’s really great,” he said, transforming a low-key day at the zoo into a big-ticket, high-stakes outing. “You’ve invested this money into family time, into creating memories, and you don’t want any service mishaps.”
NBC News