Too Much Focus On AI Has Taken The ‘Social’ Out Of Social Media
Last week, BuzzFeed CEO Jonah Peretti called out social media platforms TikTok and Facebook parent Meta in an open letter to their respective CEOs, Zhang Yiming and Mark Zuckerberg, writing that they no longer "care very much about content" and instead have become "much more interested in technology and AI." Though Peretti may have tried to blame the social media companies' increased focus on AI as being the problem, the real issue may simply be how on how the technology is being used. AI has the potential to improve social media, but that would require some key changes to be made. The social media platforms would have to fundamentally rethink how they're using AI, said Dr. Mel Stanfill, associate professor in the Texts and Technology Program and the Department of English at the University of Central Florida. "The recommendation algorithm would have to not just optimize for attention but also things like posts that result in productive, respectful conversation," noted Stanfill. "That's a thing that could be figured out and implemented, but it's contrary to the platforms' interests in attention above all else," added Stanfill. "Similarly, for moderation, it's a bit of a game of whack-a-mole whereas the tactics of platforms change to try to decrease harmful use, so do the tactics of people trying to be terrible to each other, but it's totally possible to use human judgment to understand those issues and change how content moderation algorithms respond based upon that understanding."
Forbes