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AI Can Threaten Your Personal Identity — But it Doesn’t Have to
The rise of workplace artificial intelligence is shaking some workers’ confidence in who they are. But this worry isn’t insurmountable. When Jessica’s boss recently asked whether the company she works for should be using artificial intelligence tools, she quietly panicked. Yet for Jessica, and others like her, the real threat of AI is a personal – even existential – one. Along with feeling personally out to sea, she worries about her workplace value – that her professional identity will no longer be important. She’s also fearful about what she’ll do – and, ultimately, whom she’ll be – if her job as a writer is eliminated. This, says Mindy Shoss, a professor of organizational psychology at the University of Central Florida, is understandable – and that plenty of people can relate to the feeing. “The crux of a lot of AI anxiety is about identity. Work fulfils many different identity functions,” she says. “Yes, it gives us income, but it also gives us a sense of self-worth and belonging and opportunities to develop new skills, and meaningfulness in life. When our work is threatened, all these other things get threatened with it.” Job threats aside, Shoss says the uncertainty alone is enough to cause concern. “Anxiety comes from the unknown,” she says. “The development of AI is happening so quickly that it’s really hard to keep up with. There’s so much unknown right now, and so much speculation about what AI can do, will do, might do. It’s very understandable and appropriate that people are experiencing some anxiety.”
BBC
How USF Lost (and UCF Won) the Conference Realignment War on I-4
Though conference realignment is usually a complicated process involving everything from population and politics to doctoral degrees and bowl wins, there’s a simple explanation why UCF was promoted and USF wasn’t. It’s not academics. Both are top-tier research universities. It’s not all-around athletics. Both have comparable success in non-revenue sports. It’s not enrollment, market size or location. Both are massive schools in top-20 TV markets in one of the nation’s four biggest recruiting states. It’s football. Then-Big 12 commissioner Bob Bowlsby admitted as much in September 2021 when he said his league wanted schools “we felt would move the needle for us in football first.” Bill Sutton noticed other, everyday changes as the associate director of UCF’s sports management program. He rarely, if ever, saw Knights gear around campus before the stadium, then saw the number of UCF shirts and hats balloon. “It was like an unbelievable transformation,” said Sutton, who later directed USF’s Vinik Sport and Entertainment Management Program and led two Bulls athletic director searches. “I had never seen anything like it.” The fan base swelled. UCF football’s combined following on Facebook, Twitter, Instagram and TikTok exceeds 504,000. That’s almost double USF’s following (256,000) and larger than at least three Big 12 incumbents (Baylor, Kansas and Iowa State). Twenty-six UCF games have drawn at least 1 million TV viewers since 2018, according to the website Sports Media Watch. Half topped 2 million. USF has had only seven games hit the 1 million mark with none over 2 million. That matters. One of the reasons UCF appealed to the Big 12 was its “region that is rich in fans,” Texas Tech president Lawrence Schovanec (a former Big 12 board chairperson) said in 2021. Those fans have been energized, in part, by 16 years of on-campus football — 16 more years than the Bulls have.
Tampa Bay Times