Dr. Amy Gregory, an assistant professor at Rosen College who specializes in the timeshare industry, was awarded a research grant from the American Resort Development Association’s (ARDA) International Foundation to conduct a market sizing effort on the timeshare industry’s secondary market. UCF’s research proposal was selected from among a number of other submissions from academic institutions to support ARDA’s strategic plan to address resale issues.
ARDA, the trade organization for the timeshare industry, has launched several initiatives emphasizing resales as an important industry component and a significant organizational priority. This largely unregulated market is plagued with resale scams, which tarnishes the image of the entire industry.
Using her knowledge and previous research in the timeshare industry, Dr. Gregory will update existing research to identify active resale organizations, estimate sales volumes and determine the composition of the United States timeshare secondary market.
Learn more about timeshare education at Rosen College.