Skip to main content

Program at a Glance

Program
Online Bachelor's
College(s)
Rosen College of Hospitality Management
120
Credit Hours
Best Online Bachelor Program by U.S. News & World Report

Create thrilling and memorable entertainment experiences

Maybe it’s that electric buzz you feel from the crowd’s roar or the thump-thump-thump of the bass. Or, perhaps it’s the adrenaline rushing through you after the lights flash three times and the audience instantly quiets. Whether you’re pulling flys backstage, calling cues in a booth, or in the streets barking at passers-by, you’re part of the show. You’re part of something bigger than yourself — an expression of a group’s artistic expression and entertainment. And you want more.

UCF Online’s Entertainment Management B.S. immerses you in the industry wherever you are — providing you with the hands-on knowledge and skills needed to succeed. From marketing to design to finance, the bachelor’s in Entertainment Management helps you strengthen your core business skills and prepares you to move to the front-of-house. Through this educational partnership between the Rosen College of Hospitality Management and the College of Arts and Humanities, you’ll develop your leadership and managerial skills, including communication, critical thinking, problem-solving and teamwork.

Within the online Entertainment Management B.S., you’ll learn from experienced faculty who work within the industry. Bringing real-world experience and practice to the classroom, these entertainment veterans share their knowledge of a complex, competitive, and fast-paced sector. Through these leaders, you’ll learn the hard skills needed to succeed and how to differentiate yourself from the competition.

Rosen grads have a 97% placement rate upon graduation. Graduates of the Entertainment Management B.S. go on to work in a variety of areas, including live performances, digital media, film enterprises and festivals, and sporting events. If you’re ready to begin or take the next step in your exciting career of entertainment, get started today.

Cellphone light up the UCF arena

Highlights

Ranking icon
Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine and in the ShanghaiRankings for research.
Magnifying Glass icon
Expert-led classes taught by practicing professionals with industry leading guest speakers
Three path icon
Students complete 3 internship courses — gaining valuable work experience prior to graduation in progressively more responsible, career-driven positions.

Undergraduate Application Deadlines

Fall
May 1
Spring
November 1
Summer
March 1
Fall
July 1
Spring
November 1
Summer
March 1


Ready to
get started?

Course Overview

Digital Marketing in Entertainment 

Examine the marketing cycle and process, technology's influence on entertainment marketing, and the highly time-sensitive nature of the entertainment marketplace.

Explore business models in the various subsectors of the entertainment industry with a focus on financial, marketing, human resources, and value proposition.

Gain the knowledge and skills necessary to design and execute a production plan, including development of concept, visual storytelling, budgeting, and scheduling.

Skills You'll Learn

  • Develop strong organizational skills to manage schedules, budgets, and resources efficiently
  • Convey vision clearly, collaborate with diverse teams, and lead projects from pre-production to post-production
  • Learn how to leverage digital platforms to promote productions, including social media marketing, search engine optimization (SEO), and online advertising

Career Projections

71,165

Annual Job
Openings

11%

Job Growth
Between
2023 - 2033

Source: Lightcast™ . 2024

Career Opportunities

  • Event Venue Manager
  • Publicist
  • Tour Manager
  • event manager
  • marketing manager
  • production manager