Program at a Glance
- Program
- Online Bachelor's
- College(s)
- Rosen College of Hospitality Management
Create thrilling and memorable entertainment experiences
Maybe it’s that electric buzz you feel from the crowd’s roar or the thump-thump-thump of the bass. Or, perhaps it’s the adrenaline rushing through you after the lights flash three times and the audience instantly quiets. Whether you’re pulling flys backstage, calling cues in a booth, or in the streets barking at passers-by, you’re part of the show. You’re part of something bigger than yourself — an expression of a group’s artistic expression and entertainment. And you want more.
UCF Online’s Entertainment Management B.S. immerses you in the industry wherever you are — providing you with the hands-on knowledge and skills needed to succeed. From marketing to design to finance, the bachelor’s in Entertainment Management helps you strengthen your core business skills and prepares you to move to the front-of-house. Through this educational partnership between the Rosen College of Hospitality Management and the College of Arts and Humanities, you’ll develop your leadership and managerial skills, including communication, critical thinking, problem-solving and teamwork.
Within the online Entertainment Management B.S., you’ll learn from experienced faculty who work within the industry. Bringing real-world experience and practice to the classroom, these entertainment veterans share their knowledge of a complex, competitive, and fast-paced sector. Through these leaders, you’ll learn the hard skills needed to succeed and how to differentiate yourself from the competition.
Rosen grads have a 97% placement rate upon graduation. Graduates of the Entertainment Management B.S. go on to work in a variety of areas, including live performances, digital media, film enterprises and festivals, and sporting events. If you’re ready to begin or take the next step in your exciting career of entertainment, get started today.
Highlights
Undergraduate Application Deadlines
- Fall
- May 1
- Spring
- November 1
- Summer
- March 1
- Fall
- July 1
- Spring
- November 1
- Summer
- March 1
Ready to get started?
Course Overview
Digital Marketing in Entertainment
Examine the marketing cycle and process, technology's influence on entertainment marketing, and the highly time-sensitive nature of the entertainment marketplace.
Entertainment Business
Explore business models in the various subsectors of the entertainment industry with a focus on financial, marketing, human resources, and value proposition.
Entertainment Production Management
Gain the knowledge and skills necessary to design and execute a production plan, including development of concept, visual storytelling, budgeting, and scheduling.
Skills You'll Learn
- Develop strong organizational skills to manage schedules, budgets, and resources efficiently
- Convey vision clearly, collaborate with diverse teams, and lead projects from pre-production to post-production
- Learn how to leverage digital platforms to promote productions, including social media marketing, search engine optimization (SEO), and online advertising
Career Projections
Annual Job
Openings
Job Growth
Between
2023 - 2033
Source: Lightcast™ . 2024
Career Opportunities
- Event Venue Manager
- Publicist
- Tour Manager
- event manager
- marketing manager
- production manager