Backpack to Boardroom

Fall 2014

Through fortuitous meetings with strangers around the world, Demole has become a music media innovator. His company allows TV, film and video game producers to find and license original songs in a searchable online database. It has grown into a full-service music production firm with in-house composers, offices on three continents and clients such as “The Real Housewives of Atlanta” and “The Voice.”

“I was a 22-year-old kid right out of school with a house, a car and a dog. But I still needed to figure out what I really wanted to do. So I sold everything I owned, put my life in a backpack and off I went. I surfed my way up the coast of South Africa. In India I studied with Buddhist monks. I went to Australia, Thailand and Japan. It was the most transformative step I’ve taken in my life.”

“All my important transitional moments have been based around relationships. There have been people who set me on a path for success. As much as it’s luck, it’s also being prepared to accept opportunities and not back away.”

“I met my business partner at a Black Keys concert in Brooklyn. He played in bands for years and had all this music that he wanted to sell to TV shows. He said he wished there was a search engine that producers could use to find his music, and I thought I could build something like that.”

“We’re trying to redefine the modern music and media company. We want to be the hyper publishing model that utilizes technology to find solutions for media producers.”